links of london

Karin and Brook Adcock started their jewellery business in Sydney from 2004. In only five years, they hired over 200 staffs and the annual income has exceeded tens of million dollars. And they had no idea they would even changed the overall situation of Australian jewellery business while making their own dream come true. Karin Adcock doesn't think that her success comes into a sudden. She still quite remembers those hardships during the early days.

At that time, they still wandered on the streets even when it was very late, in order to sell more, they had to ceaselessly send out the leaflets in front of the jewellry store. No matter what kind of memories they have, the glad thing is Adcock's Pandora Jewellery is a success now. It is a surprising thing that Adcock had no experiences in jewelry business, but he seized the opportunity. In effect, Adcock thought it was the key point to Pandora's success that she was lack of professional jewellery knowledge.

In 1994, Danish Karin met Brook Adcock which is a pilot of Australian flight company during the business trip from Denmark to Hongkong, and they got married after that.When hearing that Pandora was very popular in Denmark, the couple tried their best to get the brand's dealership in Australia and Denmark. At the beginning, they just had a store in a garage in Sydney, and now they have the stores of more that 4,000 square meters in total. And Australia has become the third biggest market for Pandora, which has surpassed Netherland. In 2008, the Australian sales accounted for 20% of the total output, as a business model of Pandora in the world.

The success of operations in Australia is also very important to Denmark, because it has quickly become a “model region” to the global sales of Pandora due to the efforts of the entire management team led by Adcock, In 2005, Michael Mishevski, the chief executive of Showcase Jewellers made a sensible decision of bringing Pandora into his two hundred and forty stores. And as a result, he saw Pandora's growing up and its effect on jewellery business in Australia.

In less than 5 years, Pamdora has been developed into a brand with 700 stores in Australia. The success is not due to the amount of stores, but that Pandora has changed the whole industry. It has changed the mode of jewellery business and the way of product promotion, more importantly, it has changed people's view of jewellery.